The way I see it, stereotyping is one of the biggest issues we deal with as humans and there is very little I dislike more than a clique. In grade school, we were all socialized to divide people into groups based on their most predominant external trait. Then we grew up…but the stereotyping didn’t end. The stereotypes surrounding photographers are about as irritating as they are reductive, and they can do some pretty nasty damage. This is why I champion the power of the Uncliqued Creative!
The reality of the now is that people are parched for authenticity. So rather than allowing your business to produce cookie cutter art as created by Blandy McBlanderson, embrace your uniqueness and don’t worry about the rest. Your unique stamp will act as a signal fire to your ideal clients, and once they find you, they’ll never let you go. So, how can you implement more honest pieces of yourself in your written web content? Here are a few quick questions to explore and work into your website and blog posts.
If you’ve noticed you’re not booking as many new clients as you would like, and you aren’t sure where to start making changes, consider the power of embracing your website as a marketing tool first and a portfolio second. By making changes in these four key areas, you’ll build stronger bonds with potential clients and persuade clients-to-be to click “submit” on that contact form.
The ability to share a distinct, evocative, deliberate answer both in person and online signals to potential clients that you know exactly who you are — and this is a ridiculously attractive quality in business and humanity in general. We like to work with people who understand exactly who they are and who they’re not. Distilling the aesthetic of your images into words doesn’t just tell potential clients what your art is, it also clearly expresses what it isn’t.
Some mornings, I sit down at my computer to work on the latest blog for a client or a new chapter on my novel and I just. Can’t. Do it. But there is hope! Creativity isn’t something we artists have to wait on. We can take control of our creative experience and shock it back into action when it grows sluggish. Here are seven ways to get inspired and conquer your creativity desert!
As a photographer, you interact with and document countless amazing things. A surprise proposal on a mountaintop as the sun sets behind them. A newborn baby. A bride on her wedding day. They are all transcendently amazing…which can make writing about them in blog posts singularly challenging. So, instead of saying “amazing” over and over and overandoverandover again, give one of these 10+ words a try.
I’ve written countless bios for photographers and studied gazillions more, and I see the same meaningless, overused phrases popping up over and over again. By eliminating these five from your About Me page, you can cut through the noise, use words that matter and stand out from the crowd.
Reading content from screens is already an uncomfortable experience for many people, and the competition for attention on the Internet has never been more rabid. This puts pressure on bloggers to craft a positive experience for readers each time they visit a post, but there are Seven Deadly Blogging Sins that pop up all over photographer’s blog posts making their posts difficult to read. Let’s fix them up today!