If you’ve noticed you’re not booking as many new clients as you would like, and you aren’t sure where to start making changes, consider the power of embracing your website as a marketing tool first and a portfolio second. By making changes in these four key areas, you’ll build stronger bonds with potential clients and persuade clients-to-be to click “submit” on that contact form.
The ability to share a distinct, evocative, deliberate answer both in person and online signals to potential clients that you know exactly who you are — and this is a ridiculously attractive quality in business and humanity in general. We like to work with people who understand exactly who they are and who they’re not. Distilling the aesthetic of your images into words doesn’t just tell potential clients what your art is, it also clearly expresses what it isn’t.
Some mornings, I sit down at my computer to work on the latest blog for a client or a new chapter on my novel and I just. Can’t. Do it. But there is hope! Creativity isn’t something we artists have to wait on. We can take control of our creative experience and shock it back into action when it grows sluggish. Here are seven ways to get inspired and conquer your creativity desert!
As a photographer, you interact with and document countless amazing things. A surprise proposal on a mountaintop as the sun sets behind them. A newborn baby. A bride on her wedding day. They are all transcendently amazing…which can make writing about them in blog posts singularly challenging. So, instead of saying “amazing” over and over and overandoverandover again, give one of these 10+ words a try.
I’ve written countless bios for photographers and studied gazillions more, and I see the same meaningless, overused phrases popping up over and over again. By eliminating these five from your About Me page, you can cut through the noise, use words that matter and stand out from the crowd.
Reading content from screens is already an uncomfortable experience for many people, and the competition for attention on the Internet has never been more rabid. This puts pressure on bloggers to craft a positive experience for readers each time they visit a post, but there are Seven Deadly Blogging Sins that pop up all over photographer’s blog posts making their posts difficult to read. Let’s fix them up today!
Just about every moment of a photographer’s day is defined by love. But when the time comes to write about it in bios and blog posts, this beautiful, incredible word gets repeated over and over and over so often that it starts to lose its meaning. So, the next time you write content for your website and are tempted to use the word love, try one of these 10 words on for size instead.
If your homepage looks like you haven’t changed a thing since you installed the template and your headshots look like stock photos, you may be suffering from a nasty case of Imitate-itis. If you want to be a successful photographer, the answer isn’t to become a copycat. It’s to become, like, a weird little narwhal. To touch the hearts of your clients, you first have to show them yours, and here are six places you can do that on your website today!