If you’ve noticed you’re not booking as many new clients as you would like, and you aren’t sure where to start making changes, consider the power of embracing your website as a marketing tool first and a portfolio second. By making changes in these four key areas, you’ll build stronger bonds with potential clients and persuade clients-to-be to click “submit” on that contact form.
The ability to share a distinct, evocative, deliberate answer both in person and online signals to potential clients that you know exactly who you are — and this is a ridiculously attractive quality in business and humanity in general. We like to work with people who understand exactly who they are and who they’re not. Distilling the aesthetic of your images into words doesn’t just tell potential clients what your art is, it also clearly expresses what it isn’t.
I’ve written countless bios for photographers and studied gazillions more, and I see the same meaningless, overused phrases popping up over and over again. By eliminating these five from your About Me page, you can cut through the noise, use words that matter and stand out from the crowd.
If your homepage looks like you haven’t changed a thing since you installed the template and your headshots look like stock photos, you may be suffering from a nasty case of Imitate-itis. If you want to be a successful photographer, the answer isn’t to become a copycat. It’s to become, like, a weird little narwhal. To touch the hearts of your clients, you first have to show them yours, and here are six places you can do that on your website today!
Your website is the place that will make or break that massive wedding day booking or the mountaintop destination engagement session of your dreams. You can’t predict what your clients-to-be will find important or how they make decisions, so it’s best to be prepared for any possible scenario. By including these 10 things on your website, you will be prepared for the most artsy, visually-motivated client, the most meticulous, detail-oriented client and everyone in between.